Pulse cereal in food processor or chop or crush until breadcrumb consistency. Set aside.
Lightly scramble or whisk eggs in large bowl. Add wheat germ, gelatin, vegetable oil, molasses, salt, and cereal. Mix well.
Add ground beef and rolled oats to bowl. With gloved hands, combine until evenly mixed.
Using a 1-ounce (2 tablespoons) scooper, portion and roll meatballs. Meatballs roll easier with gloved hands. Place rolled meatballs on parchment-lined baking sheet.
Place baking sheet of meatballs in freezer for 1 hour. Then place individually-frozen meatballs in freezer bag. Label and date. Meatballs can be stored in sealed freezer bag in freezer for up to three months.Raw meatballs can be covered with plastic wrap and stored in refrigerator for up to seven days.
To thaw frozen meatballs for serving, place frozen meatballs in refrigerator for 24 hours.Although not recommended, frozen meatballs can also be defrosted in microwave at very low power for 10 seconds at a time until soft but still raw.
Do not cook meatballs. These meatballs are meant to be served to dogs RAW.